Keep Your Customers Coming Back with These 9 Tips
Your business has worked hard for its customers. To help you keep them, this article looks at several effective methods you can use to boost customer retention.
Make Your Business Easy to Reach
A surefire way to lose customers is by frustrating them. Unfortunately, many companies do just that when they make customers go through complicated phone menus or fail to respond to emails or online comments. For instance, a customer who leaves a voicemail and never hears back from your company is likely to just switch to a competitor rather than trying again. If you want to improve customer retention, start by making sure your business answers electronic inquiries promptly and is easy to reach over the phone.
Sticking with the theme of communication, another effective strategy for customer retention is reaching out to them. Options for this include actively posting on social media and sending out newsletters. So that you don’t end up annoying your customers, try to make this communication relevant and personalized. For instance, if you know customers’ birthdays, you might send them a happy birthday message along with a coupon or other offer. As Forbes.com highlights, such unexpected gifts can be a pleasant surprise.
Hire and Train the Right Customer Service Employees
Your customer service representatives are essential to keeping customers happy and coming back. Hire people with the right traits, train them in your business’s approach, and give them the technology and tools they need to succeed. If you support your customer service representatives, they’ll be more able to support your customers.
Listen to Your Customers
Finally, it is essential to listen to customers, even if they are disappointed. A customer who sends negative feedback is doing you a favor: They’re highlighting a way your business can improve. A customer who sends positive feedback is doing much of the same, whether they’re praising a process that worked well or a customer service representative who went above and beyond.
If you want more tips on keeping your business in good shape, take a look at Fintrus’s other blog posts.